Designed to bring the best out of your hair.
Project Description ~ Vive
Vive is an e-commerce platform specialising in natural hair products. They use premium clean, natural ingredients with no chemicals. Its product line includes essentials like scalp exfoliators, sulfate-free shampoos, leave-in conditioners, hair mist, and oil — all designed to reduce breakage and improve moisture retention.
Problem
As a new brand, Vive Hair needed a website that could:
Clearly introduce the brand and its philosophy from the ground up
Educate customers on how to use the products and how ti create a balanced routine without overwhelming them
Support a smooth e-commerce experience from discovery to checkout
Design Solution
After research and alignment with the brand, the website was built around the following principles:
~ Research and Discovery – To set a strong foundation for the website, I focused on understanding the brand’s mission, values, and target audience, studying competitor haircare websites to identify best practices in e-commerce websites.
~ Exploring Visual Directions- We explored three visual directions — Bespoke, Minimal, and Pictorial, to define how Vive Hair should show up digitally. Bespoke was chosen and this leaned on the use of illustrations and brand elements.
~ E-Commerce-First Experience - The website was designed with clarity and simplicity in mind, making it easy for users to browse products and complete checkout easily.
~ Prototyping & Build - I created interactive prototypes to validate flow and hierarchy before building the final site, ensuring a smooth and intuitive experience across devices.
Outcome
Designing Vive Hair’s first website meant defining how the brand shows up digitally for the very first time. . By focusing on clarity and usability, the website set a strong foundation positioning Vive Hair as a trusted, modern haircare brand from launch. This project was also a valuable learning experience. Working closely with the Check Design Agency UI team helped deepen my understanding of design fundamentals, not just from a UI perspective but also through a brand design lens. Together, we created a bespoke solution that met user needs, impressed the client, and continues to reach and resonate with women today.
